News Turin

The Aston Martin of the future

Thirteen projects for a brand that is synonymous of excellence: III year students of the IED Turin Three year post-diploma Transportation Design – car design course has accepted the challenge sent by Aston Martin, thinking of a car capable of providing an interpretation of the needs of the near future while remaining consistent with the brand and its mix of passion and elegance. The brief of the thesis project (a.y. 08/09) looking forward the 2025, has involved the young designers in a research on the Aston Martin of the future, not constrained to any form of limitation with regards to the car’s packaging or architecture, but taking the brand’s values of exclusivity as their starting point and involving technology feasibly developed within the next 5 years.

The students, coordinated by Fulvio Fantolino, Transportation Design – Car Design Course Coordinator and head of the F&F Design Studio, visited the Aston Martin site in Gaydon (Great Britain) where the team headed by Marek Reichman provided the students with useful indications for the development of the project. The 43 students, divided up into teams, developed 17 proposals, that were subsequently narrowed down and the 13 chosen projects were developed either as an alias or in clay. A further selection led to the short listing of 8 project that were then produced in 1:4 scale models thanks to the collaboration with Cecomp. Great importance, at the final evaluation stage, was given to the feedback provided by Aston Martin’s Julian Wiltshire, Design Manager of the British car manufacturer.

Look at the gallery

The projects can be viewed at the IED headquarters in Via San Quintino, 39 – Turin until the 30th of September 2009 from 9 am to 1 pm and 2 pm to 6 pm.